Directed Technologies fast-tracks growth in 3rd largest auto market through strategic partnership with A3T Technologies in India
Australian tech innovator launches globally-proven multimedia units for commercial vehicles
Australian-owned connected vehicle innovator, Directed Technologies, has announced its first strategic partnership in India, collaborating with auto electronics leader, A3T Technologies, to expand its commercial vehicle footprint in the world’s third-largest automotive market.
The agreement marks a significant milestone in Directed Technologies’ global growth strategy and reflects the company’s ongoing commitment to scaling its proven technology in new, high-potential markets. A3T will act as a sales representative for Directed’s suite of connected vehicle solutions in India, with a primary focus on its OEM-grade, factory-fit Multimedia Units (MMUs) for commercial vehicles.
Directed’s solutions are already deployed in over 5,000 fleets across Australia and globally, powering smart connectivity and compliance across a range of transport and logistics environments. The MMU product range, developed and tested in partnership with leading global OEMs, is used in more than 350,000 vehicles worldwide.
India’s commercial automotive market continues to grow rapidly, with 5.1 million vehicles sold in 2024 and projected to reach 7.5 million by 2030. A3T’s strong relationships with leading bus and truck manufacturers and its network of regional distributors will allow Directed to accelerate market access while offering local support and seamless customer service.
“This is an important, strategic collaboration that combines our innovative multimedia technology with A3T’s deep local expertise,” said Mark Whitmore, Senior Vice President Sales and Customer Growth at Directed Technologies.
“Together, we’re not just selling products, we’re co-developing solutions tailored to India’s unique market needs. From delivering localised support to enabling innovation at scale, we’re laying the groundwork for long term growth in the region. Our technology is already proven at scale, with deployments across Australia, South America, Africa and Asia. It’s engineered for reliability and built to be highly customisable—meeting local regulatory, language, and connectivity requirements.”
Through the partnership, A3T will help Directed Technologies integrate its advanced multimedia units into the cabin systems of leading commercial vehicle OEMs, including bus and truck manufacturers. A3T’s local relationships and technical expertise will enable OEMs to adapt the interface to India’s diverse languages, optimise connectivity for local network conditions, and ensure that the system complies with regional standards.
“We are excited to be working with Directed Technologies to bring cutting-edge vehicle connectivity solutions to the Indian market,” said Aniketh More, Founder at A3T Technologies.
“This partnership will help deliver advanced, reliable, and scalable multimedia solutions to the Indian market. It’s a significant step forward in revolutionising India’s automotive and technology landscape.”
Earlier this year, Directed Technologies announced the appointment of Vishnu Verma, Country Manager, India, to oversee their growing operations in the region and drive the delivery of multimedia products, end-to-end telematics and IoT solutions.
