DIR_about_us

Directed Australia is a leading automotive and consumer electronics solutions supplier and developer. Our head office is located in Keilor Park, Melbourne, Australia. Directed distributes the leading brands in their chosen categories throughout Australia and New Zealand. These brands know and trust Directed as a company with excellent relationships with every key retail and commercial trade partner in Australia. That’s why the biggest brands in the world choose Directed to represent them.

Our commitment to quality, performance and service is the driving force of our success. Directed is one of the world’s first manufacturer’s to develop specific car security solutions for late model vehicles, overcoming the challenges faced in the industry with CAN Bus, a technology being employed by many vehicle manufacturers.

Directed is a successful company with a sales and customer service driven focus. We have strong and long standing relationships with our retail channel partners, a clear vision and the right industry knowledge to effectively execute our strategies.

Directed distributes world renown category leading automotive and consumer electronics brands to major national retailers, specialist chains, independent stores and an extensive network of trade, fleet and OE accounts throughout Australia and New Zealand. Directed also develops and manufactures its own Consumer Electronics, Automotive and OE product solutions.

Directed Australia has a very select range of exclusive distributor agreements with leading brands in their represented categories including Sony, Viper, Polk, Orion and Parrot.

Directed drives their results through a dedicated team of sales, marketing, engineering and administrative experts. Located in Melbourne Australia, Directed has sales representation in all States of Australia and New Zealand and services a customer network of over 1,000 retail outlets.

9001 [Converted]

 

Directed Australia is a Lloyd’s Register Quality Assurance ISO9001 approved company.

Our commitment to quality, performance and service is the driving force of our success.

Directed is driven by a passion for the categories we operate in. With over 20 years’ experience in the Australian and new Zealand automotive and consumer electronics categories, we value industry knowledge, customer relationships, dedication and growth.

 Leading Global Brand Distributor

We distribute the leading brands in our chosen categories throughout Australia and New Zealand. These brands know and trust Directed as a company with excellent relationships with key retailers and commercial trade partners in Australia. That’s why the biggest brands in the world choose Directed to represent them in Australia.

 Sales Representation

Our customer database of over 1,000 stores is professionally serviced by a national team of sales representatives and National Sales Managers. Sales, merchandising, training and promotions are all driven by our experienced and highly skilled sales force to ensure our brands gain the greatest exposure to their customers.

Marketing and Brand Management

Our dedicated marketing team drives the commercial and public profile of all of the brands we represent. From websites, advertising, social media, promotions and packaging to trade shows, promotional vehicles, flyers, in stores merchandising and beyond, we drive the profile of all our brands in order to maximise their performance.

 Technical Support & Service

Our customers know they can rely on Directed to support the brands they represent. Our expert technical support and service department is LRQA (Lloyd’s Register Quality Assurance) ISO9001 approved. We manage warranty, repairs and customer service for our service for our channel & trade partners to ensure their satisfaction.

Warehousing & Distribution

With over 12,000 square feet of office space, 30,000 square feet of warehousing and extensive experience in local and international logistics, we move hundreds of thousands of products throughout Australia and New Zealand every year. Our state of the art SAP & Acellos warehouse management systems and facilities ensure our customers get what they need when they need it.

 Innovation – R & D

Our highly qualified team of engineers work closely with our suppliers to develop and evolve relevant and targeted product solutions for our customers. State of the art production facilities allow us to build and test locally to ensure we develop the perfect solution prior to final production and delivery.

  • At Directed Australia, we pride ourselves on our dynamic team, understanding customer needs, commitment to customer service, fast turnaround times for ordering and dispatch, direct access to customer support and regular product and technical training.

    We achieve growth not only by providing the best products with a high level of service, but by also identifying emerging trends and understanding how to develop them. We ensure that the brands we represent and the products we sell are effective at creating and sustaining a competitive advantage for our customers.

    We proudly invest in our people and systems to stay ahead of the competition and deliver industry best service.

    There is a lot more to business than sales alone.

    Steve Siolis - Managing Director, Directed Australia