For over 20 years DIRECTED AUSTRALIA has been a leader in automotive and consumer electronics brands

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More about us

Who we are

Directed Australia is a leading automotive and consumer electronics solutions supplier and developer. Our head office is located in Keilor Park, Melbourne, Australia. Directed distributes the leading brands in their chosen categories throughout Australia and New Zealand. These brands know and trust Directed as a company with excellent relationships with every key retail and commercial trade partner in Australia. That’s why the biggest brands in the world choose Directed to represent them.

Our commitment to quality, performance and service is the driving force of our success. Directed is one of the world’s first manufacturer’s to develop specific car security solutions for late model vehicles, overcoming the challenges faced in the industry with CAN Bus, a technology being employed by many vehicle manufacturers.

Directed is a successful company with a sales and customer service driven focus. We have strong and long standing relationships with our retail channel partners, a clear vision and the right industry knowledge to effectively execute our strategies.

What we do

Directed distributes world renown category leading automotive and consumer electronics brands to major national retailers, specialist chains, independent stores and an extensive network of trade, fleet and OE accounts throughout Australia and New Zealand. Directed also develops and manufactures its own Consumer Electronics, Automotive and OE product solutions.

Directed Australia has a very select range of exclusive distributor agreements with leading brands in their represented categories including Sony, Viper, Polk, Orion and Parrot.

How we do it

Directed drives results through a dedicated team of sales, marketing, engineering and administrative experts. Located in Melbourne Australia, Directed has sales representation in all States of Australia and services a customer network of over 1,000 retail outlets.

Why we do it

Directed is driven by a passion for the categories we operate in. With over 20 years’ experience in the Australian automotive and consumer electronics categories; we value industry knowledge, customer relationships, dedication and growth.

Our Capabilities

Leading Global Brand Distributor
Sales Respresentation
Marketing and Brand Management
Technical Support & Service
Warehousing & Distribution
Innovation - R&D